As Crické they originally started selling large cricket crackers in various flavours Nigella & Onion, Ginger & Chilli but in 2020 they went through a rebranding resulting in a complete overhaul from the name change to Small Giants, the colour scheme of their website and packaging down to the crackers themselves.

In 2019 under the Crické name they had launched a new product line and sold through various websites and for an insect food company they even had a pitch in Borough Market London who showcased Crické as a forward-thinking food brand.